Offizielle Bezeichnung:[gelöscht]
Postanschrift: Platz des Weines 2
Ort: Bodenheim
NUTS-Code: DEB3J Mainz-Bingen
Postleitzahl: 55294
Land: Deutschland
E-Mail: [removed]
Internet-Adresse(n):
Hauptadresse: https://www.deutscheweine.de

Einrichtung des öffentlichen Rechts

Andere Tätigkeit: Marketing

Promotion of German Wines in the USA

Referenznummer der Bekanntmachung: DWI 2020-18

Dienstleistungen

The German Wine Institute (DWI) is looking for an agency/service provider for the years 2021-2026 in the USA to develop, maintain and execute public relations and marketing activities in line with the goals set forth in the German Wine Institute's marketing strategy.

The aims of the marketing programme include raising consumers interest in German Wines in the USA and increasing and consolidating sales of German wine products. For these purposes, the service provider must have an excellent network of contacts in the USA, particularly with regard to the beverage/wine trade, gastronomy and the media.

Aufteilung des Auftrags in Lose: nein

Wert ohne MwSt.: [Betrag gelöscht] EUR

NUTS-Code: DE DEUTSCHLAND

Hauptort der Ausführung:

United States of America.

The service provider shall perform the tasks specified in tender specifications of the tender documents.

In particular, the service provider shall perform the following tasks:

— general information service and correspondence in a fully equipped and staffed office during normal business hours in the USA;

— maintenance, updating and development of the existing website at www.germanwineusa.com.

This includes the planning and creation of digital content as well as the inclusion of new content on the website at least once a week. The content management is carried out by the service provider as part of the DWI's existing open source type 3 content management system (CMS). The DWI will provide the service provider with the necessary access to the CMS,

— daily checking of the topicality of the content posted on the website;

— content creation and maintenance of all relevant social media networks (e.g. Instagram, Facebook, video channels, etc.). Social media channels must be updated at least once a week with unique content containing added value;

— continuous monitoring of the U.S. media landscape;

— expert point of contact for media representatives;

— monthly summary of current media clippings (TV, print and internet);

— reports on the current situation and changes in politics and the wine sector;

— creation and distribution of press releases;

— creation and distribution of information publications;

— invitation of journalist and trade delegations to Germany. Provide background information, book travel and implement a questionnaire after travel;

— creation, distribution and forwarding of promotional materials;

— assisting in organizing trips to the German wine-growing regions;

— market research/collecting of market data;

— transmission of statistics;

— creation and organisation of events for the press, sommeliers, beverage retailers, restaurateurs, consumers etc;

— public relations;

— identifying market potentials, concrete needs and opportunities for cooperation for German wine and sparkling wine producers;

— continuous compilation and updating of lists of American wine dealers, importers, distributors, supermarkets, top hotels and selected restaurants (including contact person for wine procurement);

— adaptation of existing promotional material;

— distribution and shipment of promotional materials;

— selection and invitations of potential participants at multi-national information trips to the German wine-growing regions;

— development of an appropriate marketing strategy for the generic marketing of the Wines of Germany office in the USA corresponding to the market situation and in line with the general strategy of DWI;

— transmission of statistics/market research;

— continuous transmission of statistics in relation to the use of social media (number of followers, etc.);

— monthly report on activities’ progress and media evaluation;

— cellarage of wines;

— storage of POS material;

— attendance of an annual meeting of all Wines of Germany offices in Germany by the Chief Executive/Head of Campaign (about 6 days).

The service provider against separate order by the DWI also undertakes the following tasks, in particular, as additional activities:

— media relations/trips to Germany.

Invitations, travel arrangements and possible accompanying of media trips for American media, sommeliers, importers and retailers to the wine-growing regions of Germany.

— press conferences in relation to current events.

Selection of journalists, invitation, preparation of information packs and search for venues, hosting of the conference and provision of support to DWI in discussions with media representatives.

— events/fairs/ presentations.

Organisation of events (including e.g. trade fairs, online events, etc.) for the media, sommeliers, beverage retailers, restaurateurs, consumers etc. upon suggestion by the service provider or the client, including any necessary or useful accompanying measures for the events such as creating and producing advertising materials, organising accompanying seminars etc. The theme, the venue, the type of event and, if necessary, the German wines to be presented at the venue shall be agreed with the client beforehand. The service provider shall undertake the promotion, organisation and management of the event, including the provision of translation services, if necessary.

— other marketing activities.

By arrangement, the service provider undertakes to carry out further marketing activities to be specified by the client with a view to increasing interest in German wines and/or increasing or consolidating sales of German wine products. The service provider also undertakes to carry out, by arrangement, general promotion activities (please refer to, e.g., Regulation (EU) No 1144/2014 of 22.10.14.), which may be co-financed by the European Union and/or other national structural funds. Those general promotion programmes may include marketing activities for other eligible agricultural products, which then will also be marketed by the service provider within these promotion programmes.

Qualitätskriterium - Name: Presentation of a concept for a table top presentation / Gewichtung: 10

Qualitätskriterium - Name: Presentation of a concept for a restaurant and wine retailer campaign ‘Riesling weeks’ / Gewichtung: 10

Qualitätskriterium - Name: Presentation of a concept for a middle-sized end consumer event / Gewichtung: 10

Qualitätskriterium - Name: Conceptual idea / Gewichtung: 10

Qualitätskriterium - Name: Marketing strategy for USA / Gewichtung: 10

Qualitätskriterium - Name: Make-up and structure of content / Gewichtung: 3

Qualitätskriterium - Name: Comprehensibility of the presented contents / Gewichtung: 3

Qualitätskriterium - Name: Overall impression of the presentation / Gewichtung: 4

Preis - Gewichtung: 40

Optionen: nein

Der Auftrag steht in Verbindung mit einem Vorhaben und/oder Programm, das aus Mitteln der EU finanziert wird: nein

Verhandlungsverfahren

Die Bekanntmachung betrifft den Abschluss einer Rahmenvereinbarung

Der Auftrag fällt unter das Beschaffungsübereinkommen: ja

Bekanntmachungsnummer im ABl.: 2020/S [removed]

Auftrags-Nr.: DWI 2020-18

Promotion of German Wines in the USA

Ein Auftrag/Los wurde vergeben: ja

09/11/2020

Anzahl der eingegangenen Angebote: 2

Anzahl der eingegangenen Angebote von KMU: 0

Anzahl der eingegangenen Angebote von Bietern aus anderen EU-Mitgliedstaaten: 0

Anzahl der eingegangenen Angebote von Bietern aus Nicht-EU-Mitgliedstaaten: 2

Anzahl der elektronisch eingegangenen Angebote: 2

Der Auftrag wurde an einen Zusammenschluss aus Wirtschaftsteilnehmern vergeben: nein

Offizielle Bezeichnung:[gelöscht]
Ort: New York
NUTS-Code: 00 Not specified
Land: Vereinigte Staaten

Der Auftragnehmer ist ein KMU: nein

Ursprünglich veranschlagter Gesamtwert des Auftrags/des Loses: [Betrag gelöscht] EUR

Gesamtwert des Auftrags/Loses: [Betrag gelöscht] EUR

Offizielle Bezeichnung:[gelöscht]
Postanschrift: Villemombler Straße 76
Ort: Bonn
Postleitzahl: 53123
Land: Deutschland
Telefon: [removed]
Fax: [removed]

Genaue Angaben zu den Fristen für die Einlegung von Rechtsbehelfen:

Undertakings have a right that the contracting authority complies with the relevant provisions governing public contract award procedures in Germany that protect bidders and applicants. If an economic operator who has an interest in the contract claims that its rights have been infringed by non-compliance with the provisions governing the procedure for the award of public contracts, it shall complain to the contracting authority within a time limit of ten calendar days (section 160(3) sentence 1 No 1 of the German Act against Restraints of Competition (GWB)). Violations that become apparent from the tender notice or from the tender documents must be notified to the contracting authority within the time limit specified in the tender notice for application or submission of a tender (section 160(3) sentence 1 No 2 and 3 of the German Act against Restraints of Competition (GWB)). If the contracting authority notifies the undertaking that it is unwilling to redress the latter's complaint, it shall be entitled to request the federal public procurement tribunal, within 15 days of receipt of such notification, to initiate review proceedings (section 160 (3) sentence 1 No 4 of the German Act against Restraints of Competition (GWB)). Bidders whose tenders will not be taken into account for the contract award shall be informed accordingly pursuant to section 134(1) of the German Act against Restraints of Competition. A contract must not be concluded prior to the expiry of 15 calendar days after this information has been sent by the contracting authority; if the information is sent electronically or by fax, the time limit shall be 10 calendar days. The time limit starts on the day following the sending of the information by the contracting authority. A request for a review has to be filed in writing to the Federal Procurement Tribunal at the German competition authority, i. e.: Vergabekammern des Bundes beim Bundeskartellamt, Villemombler Straße 76, 53123 Bonn.

The language of the review proceeding is German.

17/11/2020